Research and insight shows that there is a desperate need to educate women about just how different the female body can be. According to consultant gynaecologist Dr Pandelis Athanasias, there is no such thing as a normal vulva. In fact: “Studies have found that the labia majora (outer lips) length varies from approximately 6 to 12cm, and labia minora (inner lips) length varies from 2 to more than 10cm.”
Yet information supplied by the International Society of Aesthetic Plastic Surgery noted a 45 per cent increase in the number of labiaplasty procedures taking place between 2015 and 2016, with girls as young as nine seeking an intervention in a bid to improve the appearance of their vulvas.
These are exactly the kind of issues that this project seeks to tackle. Its primary objective is to help normalise the female anatomy and language around it – often a difficult subject for many. The product in development will encourage young women to get to know their own vulva, to understand what makes theirs so uniquely brilliant, as well as how to spot some of the most common signs of sexual health issues.
Thompson. Digital health specialists
This collaboration with Brook further expands Thompson’s deep sector experience in digital health and wellbeing.
Other award-winning brands, products and campaigns of note in the health sector include the brand and website development for Mental Health at Work, the UK’s foremost resource for employee wellbeing. This project is delivered by Mind as part of the Duke of Cambridge’s Heads Together Campaign.
Thompson is also the agency of note for Mentally Healthy Schools, a project for the Anna Freud National Centre for Young People and Families. We also regularly partner with NHS England, NHS Digital, NHS Leeds CCG and various other public sector bodies.
In Thompson’s own words