As designers, Thompson has previously created brands for a number of CEG’s developments including Kirkstall Forge and Temple Leeds. The Thompson team has a strong track record in designing for a series of brands with a particular focus on health and wellbeing, among them NHS Digital, NHS England, sexual health charity Brook, and mental health charity Mind.
Located in Bristol city centre, EQ offers 200,000 sq ft of office space over seven floors. However, it has been designed to give occupiers every opportunity to make the most of their time in work and out of hours, with nearly 20,000 sq ft of dedicated amenity space. It features a 20-person fitness studio intended for yoga, meditation and wellbeing talks, hosted by CEG’s on-site team. Employees who cycle to work can take advantage of 263 cycle parking places, along with dedicated shower facilities and maintenance stations. Throughout, sustainable design and operation have been the highest priorities as the building has taken shape.
What’s in a name?
The name EQ, developed by Thompson, is derived from ‘equilibrium’ and highlights the central concept of balance. Visually, the brand plays to this idea, offsetting apparently opposing images of work and life to suggest how these might be brought together in one place. Graphically, the identity runs against ‘corporate’ norms often seen across the sector to create cool, open spaces. At the centre of the scheme is the EQ logo, with lettering spaced to create an opposing tension, while the colour palette is deliberately limited – yellow highlights against a subtle grey background to convey optimism and teal green to communicate sustainability.
Thompson have applied the EQ brand across website, online brochure, promotional movie and on-site signage.