Why these 3 new clients signal a new chapter for Thompson
by Rachel Cook
Recently we have cemented our expertise in the health and wellbeing sectors with three important new business wins. The announcement follows a series of major projects previously completed for healthcare-focused clients including NHS Digital, NHS England, sexual health charity Brook and mental health charity Mind.
Three new client wins:
The Global Business Collaboration for Better Workplace Mental Health – web design and build for a new global business initiative promoting mental health in the workplace. The key objective for the site is to provide a platform where businesses can make a pledge to improve mental health in the workplace and share best practice with other businesses in order to create mentally healthy workspaces. The new initiative and website launched late January 2021.
openEHR – brand development, key messaging and web design. openEHR is an international non-profit establishing global standards for managing and sharing health and care data. The goal of openEHR is to fundamentally change the quality of data and IT in the service of health and social care, to improve outcomes for patients/citizens and public health across the world. Thompson will help this global CIC to distill its messaging and create a refreshed brand and web presence that will enable it to transform health and care in new territories.
Psyomics – brand development and key messaging. Psyomics is a health-tech spin-out from the University of Cambridge, responsible for the development of a digital diagnostic platform that makes psychiatric assessment radically more accessible and supports primary care providers. Initially developed in collaboration with psychiatrists and the Cambridge Centre for Neuropsychiatric Research, the platform is the product of 20 years of applied psychiatric and psychological expertise. Thompson has been briefed to review the brand and messaging as the platform is prepared for real-world use among GPs.
From Client Director, Rachel Cook:
“We’re growing at real pace in health and wellbeing, deepening our already notable sector knowledge and expertise and our product offering, too, so it’s a pleasure to be extending this with these three new clients. They each occupy very different territories – a global health charity, pioneering health tech, and international information standards for health – with each making an exceptional, meaningful difference to the world. But they’re each genuinely fascinating to us and are right in our sweet spot of knowledge and skills.
It sounds a little worthy but at Thompson we want to work on projects that do some good. So, we couldn’t be happier to support the impact these three exceptional clients who’re all doing good in very different ways. How many agencies get to say that – and mean it?”
In the words of Psyomics
“Transitioning from a research-based concept to a commercial product with the ability to make a real-world positive impact is a challenge. Thompson have been instrumental in helping us figure out how our long-term brand strategy plays into this and understanding how our brand identity and key messaging can be developed to position us in the market in the most effective way. Both their strategic and creative teams have so much knowledge. It has been a pleasure working with them and seeing all of our ideas brought to life.”