Authenticity clearly matters, and that applies to us as an agency as much as it does to our clients. We exist to help our clients fulfil their own purpose, helping build brands in a way that not only ensures customers believe in them, but are also motivated by what they do and say.
The annual design awards are one of the measures of our success. They come in all shapes and sizes, but ultimately, they’re there to recognise how agencies help tell their clients’ brand stories in the most compelling and successful way. As this year’s award season draws to a close, we’re pleased to report some major wins for the agency:
Unlike other ethical waters, Thirsty Planet guarantees a donation for every bottle sold. Every donation goes to UK-based, independent charity, Pump Aid, who use it to install water pumps in sub-Saharan Africa, providing communities with access to clean, safe water. A clear and authentic brand purpose.
But, when sales slow, donations are hit, and the best-laid plans of the charity cannot be delivered. After listening to the customers, it was clear what their motivations were. We needed to really understand what it is that Thirsty Planet stands for, and be clear with its messaging. The design needed to be serious, but not earnest; fun, but not frivolous; so, we created a friendly, campaigning message board, giving the brand a strong personality, and an identity that extends well beyond the packaging.